A Turnaround In The Making

Fast Company is back! If you're already a leader or entrepreneur, or if you're aspiring to be one, this is a remarkably intelligent business magazine filled with great ideas and great people. The edge is back!
I subscribed in the early days and gave up on it after the bust. I've recently picked it up again and am happy to report that the magazine is more vital than ever. A recent issue had a wonderfully inspirational story on an entrepreneur who leads a medical device company called Cyberonics that helps people live with epilepsy. And then there's the recent cover on offshoring. Almost every magazine and newspaper has written on this topic, but no one has captured the pain of the white collar people who are losing their jobs--no one, until Fast Company. The magazine put the faces of 32 people who recently lost their jobs on the cover. That gets the point across. Thanks for bringing back a magazine I love!

Fascinating magazine with insightful information

Okay, I admit it. I bought this magazine to get the free bag and free pen. I'm a sucker for freebies. But what I got in the bargain was much more. I absolutely fell in love with the content of this magazine. I like to hear about company owners and the strategies they used to get their companies on the fast track. From brand repositioning to innovative ways to improve service and cut costs, the people Fast Company interviews have tried it all! And their ideas are worth repeating. Fast Company is a never ending source of ideas for me. I'd recommend it to any budding business person as well as established professionals. And for the average reader, for the ideas it presents. I highly recommend a subscription!

My Favorite Magazine.. It Was!

Every month, I was like a boy waiting at the mailbox for his Flash Gordon decoder ring. It looks like those days are gone.

When my subscription runs out (unfortunately, I just signed up for 3 years), I do not think I will renew... unless things change at Fast Company.

Last month was Wal-mart, this month its Apple. It looks like Fast Company now has a hit list. Gone are the positive, motivational and inspiring stories that I have been reading since 1997. Webber and Taylor (the founders) are very missed.

Late last year (2003) the editorial content of Fast Company Magazine shifted uncomfortably to the left. For years, Fast Company covered the most remarkable business success stories that could be found in America. Today, it is scattered with subtle attacks on the Bush administration and not so subtle attacks on underperforming CEOs (coming out of a recession).

Unfortunately, it looks like Fast Company has become an active member of the "mainstream" media.