Must read to stay on top of the world of business

Fortune is a must-read for anyone who needs to stay on top of the business world. I have been reading Fortune for 4 years and I try to make time to read each edition cover-to-cover. Fortune is the authoritative guide to keeping up to date on the most important events, companies, and people affecting business around the world. It's stories are in-depth, enjoyable, fascinating, and educational. One of my business school professors thought that Fortune articles were often written better than Harvard Business School case studies!

Great articles, but disorganized a bit, plus too much Ads.

I am royal reader to Businessweek and Fortune. I love both, but which is better? Fortune is like the fashion magzine in the business world, and Businessweek is more news centric. Fortune always has at least 5 or 6 very interesting featured articles about people, companies, or the economy.They are always insigtful, personal (as if the writer is talking to a friend), well researched, and perfectly structured. These long essays is the core of Fortune, but the rest of the magzine, columes, personal finances and so on, aren't as good. 50% of the magazine seems to be ads, and the contents are not as tightly connected together in a clear manner as the Economist or Businessweek. That's why I think it's like a fashion magzine. On the other hand, Businessweek doesn't have articles as well written, but comes weekly and covers everything important during that week or so, which gives you a complete view of the business world. Both magazines are fasinating to read, so what are you waiting for?

outstanding articles, really gets to the heart of the matter

As a Fortune reader for an embarrassingly long amount of time, it is a pleasure to say that it is getting better and better. The articles are really well-written and substantive. It is a real counter-balance to the daily business news - just enough above the fray to be insightful, but not so abstract as to be out of practical touch. Well done.